COMING SOON
Join Our wait list Of Count Enthusiasts
COMING SOON
Join Our wait list Of Count Enthusiasts
COMING SOON
Join Our wait list Of Count Enthusiasts
COMING SOON
Join Our wait list Of Count Enthusiasts
COMING SOON
Join Our wait list Of Count Enthusiasts
UK’s only automated financial adviser
Budgeting, saving, investing and more.
Affordable. Accessible. Stress-free.
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COMING SOON
Join Our wait list Of Count Enthusiasts
Tired of hearing “this is not financial advice”? Us too!
Count creates a tailored plan and turns it into actionable steps.
Save, invest & grow with confidence.
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Feeling overwhelmed?
We do it for you.
Afraid to get it wrong?
We keep you on track.
Unsure where to begin?
We’ll guide you.
Your Money, Actually Managed.
Count builds your personal plan and puts it into action every month.
Spending: See clearly. Spend better.
See where your money goes, from bills to brunch. Understand patterns and take back control. No spreadsheets needed.
Budgeting: Your budget, built for real life.
Build a budget that works for you. Figure out how much you can set aside each month and what to do with it. No complicated templates, no guesswork.
Saving: Your rainy-day fund just got smarter.
We help you build wealth sustainably: Automatically start saving for your optimal emergency fund to increase financial health and confidence.
Investing: Smarter investing. Designed around you.
Chose an investment plan based on your goals, risk comfort, and tax profile. No jargon, just progress.
Money confidence grows with every move
Smart decisions
Tools to help you make confident money moves every day
Clear guidance
Simple, jargon-free explanations that actually make sense
Future-ready
Easy ways to prepare for tomorrow without sacrificing today
Tax optimisation
Making your money work harder through tax-efficient strategies
Smart money decisions shouldn’t require a translator.
We speak human.
Understanding your money reality today.
Count gives you a clear view of your financial world: Where you stand, what’s possible, and the best steps to reach your goals. It’s straightforward, transparent financial advice built to cut through complexity.
With Count everything changes.
Count redefines financial advice for the digital age. Our automated platform provides personalised plans that make investment risks clearer and decisions easier. Without the hassle or typical costs.
Your Security, Our Priority
We understand that trust is crucial when it comes to managing your finances. That’s why we’ve made security the cornerstone of everything we do.
Trusted partnerships
We work exclusively with FCA-regulated partners for open banking and trading services. This means your financial transactions and investments are handled by established, reputable institutions that adhere to the highest regulatory standards.
Actual financial advice
Most finance apps aren't actually allowed to give personal financial advice.
We wanted to change that. We’re authorised in the FCA’s Regulatory Sandbox, allowing us to offer tailored advice under FCA supervision.
Robust data security
We take data security seriously. All your personal and financial information is encrypted using the latest technology, ensuring it remains private and protected at all times. We never share your data without your explicit consent.
Smart money moves, simply done
- Step 1: Answer a few quick questions about your current financial situation
- Step 2: Automate your budgeting, saving and investing
- Step 3: Take action with clear recommendations and jargon-free support
- Step 4: Track your progress and build confidence with each move you make
What our customers say about us
“With a baby on the way I needed to get serious about money. The projections and tailored advice are next level — and regulated, which gives me peace of mind. Feels like grown-up finance, made simple."
"Honestly? Game changer. I’ve always hated money stuff but this just gets me. I’ve actually started saving and investing without stressing."
"Feels like having a proper financial advisor but without the faff or the fees. Love that it sorts my budget and does the investing for me. Smart, slick, and super easy."
"Didn’t think I’d ever be ‘good with money’ but this app makes it dead simple. The financial health score gives me a nudge, and the emergency fund thing runs itself. Genuinely feel more in control now."
FAQs
Count is your all-in-one Financial Super App designed to make managing your money easy. We automate budgeting, saving, and investing, offering you a personalised plan that’s customised to your financial situation. Think of us as a financial advisor in your pocket.
Not at all. Count was built exactly for people who don’t speak “finance”. No jargon, no complicated charts. Just a super easy setup and clear, tailored strategies that help you grow your money with confidence. Think of it like having a money-savvy mate in your pocket.
Count starts working straight away: budgeting, automating your savings, and investing based on your goals. Real results (like seeing your money grow) depend on your plan and time horizon, but you’ll feel more in control from day one. And that’s already a win!
Safety and transparency are at the heart of everything we do. While no arrangement can remove every risk, we work hard to make sure your money is in safe hands.
We don’t actually hold your money ourselves; it’s held with trusted third-party custodians and banks that we carefully select and monitor. Eligible cash deposits are protected by the Financial Services Compensation Scheme (FSCS) up to £85,000 per person, per bank, in the event the bank or custodian fails.
Yes, absolutely! Count was made for everyone. You don’t need loads of money or any prior experience. We’ll guide you step by step, build a plan around your goals, and help you learn as you go. It’s smart money management, made simple.